Mobile Health Entrepreneurship: An Opportunity Exploitation Perspective

Abstract: Mobile health presents an entrepreneurial opportunity for healthcare providers, especially physicians who run their clinics individually or jointly. Based on entrepreneurship literature, this study examines the adoption of mobile health technologies in terms of the factors that influence the decisions of physicians to exploit the opportunity. Compared with other health information technologies, the direct users of mobile health technologies are patients rather than physicians. Demand-side factors related to patient-cantered care may play of mobile health entrepreneurship were developed and tested with empirical observations. The results provide supporting evidence for most of the hypothesised relationships. Finally, the theoretical and practical implications of the findings are discussed.

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Authors: Ying Wang, Jun Sun