Foreign Ownership, International Market Orientation and Firm Performance
Abstract: The purpose of this paper is to examine if foreign ownership and international market orientation are related to firm performance in Romania and in Central and Eastern Europe, based on survey data and a case study in Romania. The results capture the applicability of the “liability of foreignness” in Romania and the growth advantages of international openness in the region. Additionally, the findings provide guidance for the creation of firm-specific competencies and the crafting of country reforms.
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Authors: Roxana Wright